cognition Over Coolness
Winner: Silver 🥈
Cameron Marshall & Quinlan Bruce
Globe and Mail Young Lions 2025 Film Category
48 hours from brief to submission
Brand: Baycrest - a leader in brain health research and awareness.
Brief: Promote cognitively healthy habits, encourage viewers to actively avoid dementia, and position Baycrest as a leader in the field.
Target: 30-40 year-olds open to healthy living education.
