1st place 🏆 Humber College agency+student brief competition
Let's make quitting smoking more fashionable than smoking.
problem: There is a disproportionate amount of smokers in the LGBTQ+ Community compared to the population as a whole.
Insight: The Queer community has a rich history of empowerment through fashion and fashion-based identifiers.
Idea: We created the first interactive fanny pack for participants to earn rewards and join a community of people who are #QueerandQuitting.
Art direction: Jordan Bloom
Copywriters: Aliya Khatri & Quinlan Bruce
Register your bag, tag you bag with other members, join a supportive community and earn rewards.
The AR filter would put the Queer and Quitting Pack on random parts of the users' bodies. To play, they must tap their bags together in the position indicated by the filter. At every tap, the packs switch placements and the participants must keep up!
