How do we connect with Boston Bruins & Celtics fans as a bank? It ain't easy.
Boston, after all, is one of the biggest (if not the biggest) sports hub in the world. Bostonians will die for the Bruins, Celtics (and red Sox and Patriots).
So, instead of getting in the way of Boston and their sports teams, we celebrated them.
Being such an entertaining, legendary, loyal, and wicked fanbase - we're a fan of the fans.
Campaign: Fan of the fans.
Creative Director: Noah Feferman
Creative team: Isabel Malbarosa (Art Director), Quinlan Bruce (Copywriter)
