Rival Jersey Napkins
It's the NHL Playoffs and fans are gathering at Boston Pizza to watch their favourite series.
With passion at its peak and fingers at its foodiest, we gave our fans napkins that are jerseys of the most hated NHL players to wipe their greasy hands.
Copy, Art Direction & Graphic Design: Quinlan Bruce
Paid and organic social
I had this idea when I was an intern. Then, three years later, I saw this on my feed.
Heinz got the same idea and actually did it. I won't lie, it hurts I didn't get to be part of it. But it feels validating see it really happen.
And I'm not too proud to admit it - they did it better.
