GoPro is not just for sponsored athletes who know what they're doing.
And the Shockproof feature on the GoPro HERO 11 Black is proof.
Shockproof lets the GoPro take a real hit. A hit that only comes from the gnarliest of crashes.
So if it's shockproof, it must be built for beginners.
Copy, Art Direction & Graphic Design: Quinlan Bruce
The beginner's manifesto
New IDEA, Same feel.
The "NoPro" Social Activation
NoPro is the GoPro product line for all the GoPro users who aren't jumping out of planes, parkouring, or heli-whatever-ing. They're just learning, and they're proud to be.
Consumers can sport NoPro gear and they can use the #NoPro hashtag on all socials to start an under-appreciated community of beginners in any sport.
NoPro User Generated Content (must be shot with GoPro) could look similar to this:
