GoPro is not just for sponsored athletes who know what they're doing.
And the Shockproof feature on the GoPro HERO 11 Black is proof.
Shockproof lets the GoPro take a real hit. A hit that only comes from the gnarliest of crashes.
So if it's shockproof, it must be built for beginners.
Copy, Art Direction & Graphic Design: Quinlan Bruce
The "NoPro" Social Activation
NoPro is the GoPro product line for all the GoPro users who aren't jumping out of planes, parkouring, or heli-whatever-ing. They're just learning, and they're proud to be.
Consumers can sport NoPro gear and they can use the #NoPro hashtag on all socials to start an under-appreciated community of beginners in any sport.
NoPro User Generated Content (must be shot with GoPro) could look similar to this:
