Are you giving your kids enough time to just... play?
Too many parents are packing their children's schedules. When asked about playtime - shockingly - parents think it's not "productive" enough.
The power of play is being forgotten. Free, Imaginative play is crucial for children's developing creative and analytical minds.
So, we wanted to show what a world with "productive-only" playtime might look like in a cheeky, prank brand play.
Copy, Art Direction & Graphic Design: Quinlan Bruce
EPILOGUE
OVER A YEAR LATER - I scrolled past this on Instagram...
Someone else posted this and it went viral.
Over 200,000 Likes and almost the same amount of Shares.
People are tagging their friends in the comments, and saying how much they wish it was real.
