Brief: Modern parents tend to push their children to be as productive as possible. They are abandoning the important moments of free, imaginative play -- that comes with activities like building Lego -- on developing children’s creative and analytical minds.
Idea: Prank the world with what "productive" Lego would look like, so we can remember the importance of childhood imagination.
Copy, Art Direction & Graphic Design: Quinlan Bruce
EPILOGUE
OVER A YEAR LATER - I scrolled past this on Instagram...
Someone else posted this and it went viral.
Over 200,000 Likes and almost the same amount of Shares.
People are tagging their friends in the comments, and saying how much they wish it was real.
